Eric Baik

Houston, TX•hello@ericbaik.com•ericbaik.com•polystaq.com•socialhabitmarketing.com•linkedin.com/in/ericbaik

Education

Rice University, School of ArchitectureHouston, TX

Bachelor of Architecture (B.Arch)

PolyStaqHouston, TX

Founder, Design + EngineeringSep 2026 – Present

Founded and built a visual process-analysis and scenario-planning product: describe a messy process, get a model you can see, refine, and simulate.
Own the full stack: product strategy, UX and design system, Next.js app, Supabase, Cloudflare R2, Upstash, and Stripe billing.
Run go-to-market solo: positioning, funnel, pricing and packaging, beta program, and content.

Social Habit MarketingHouston, TX

Co-Founder & Chief Operating OfficerMay 2024 – Present

Scaled Social Habit Marketing from $0 to $1M ARR in 2.5 years.
Founding operations and design lead for a content- and data-driven marketing agency serving 100+ clients across content, social, paid media, and web.
Bridge strategic decision-making to tactical execution through talent acquisition, system building, and change management.
Built the internal tooling and automation stack: CRM and pipeline, attribution and reporting, AI-assisted content and ops workflows.
Designed and engineered the agency website and client landing pages with a focus on conversion and SEO.

Kreative MediaMagnolia, TX

Product DesignerJul 2023 – Dec 2023

Led design on a B2B SaaS client project focused on optimizing time-on-task and business-management tooling.
Designed and launched a B2C client rebrand on the web and designed a prospective SaaS revenue stream (mobile).
Guided multiple projects with UX rigor across accessibility, privacy, and usability.

PurcellLondon, UK (Remote)

UX Designer (Contract)Jan 2023 – Feb 2023

Ran CSAT and A/B testing that improved the onboarding flow to score higher on usability than competitors.
Authored design principles for UX investment and a design document enabling a clean handoff.
Delivered UX design for a biotech startup's smart-inhaler and companion mobile app in four weeks.

Ennead Architects LLPNew York, NY

Rice PrecepteeSep 2021 – Jun 2022

Established workflows that optimized the architectural rendering pipeline.
Contributed to 10+ fast-paced competition projects for international clients (incl. Alibaba) and domestic developers.
Communicated with international partners, billion-dollar stakeholders, and developers.

Technical:: Product design, Design systems, Prototyping, Full stack development, System design & architecture, Data engineering, DevOps & infra, Automation & internal tools
AI:: AI implementation, AI orchestration, LLM workflows for small teams
Go-to-market:: GTM engineering, Sales engineering, Revenue ops, Growth & funnels, Paid media, Marketing ops, SEO
Operations:: Operations, Process design, Team building, Hiring ops
Tools:: TypeScript, React / Next.js, Astro, Node, Postgres / Supabase, Cloudflare, Vercel, Tailwind, Figma, HubSpot, Meta & Google Ads, Claude / OpenAI APIs