01 / Writing8 entries

Notes on design and building.

08OCT 14, 2026The Leaky BucketFinding Winning Bets Part 2Clients liked our work at Social Habit and left anyway. This is how we stopped the leaky bucket, and how we found the fix inside the business: paid ads, tracked from the first dollar and reported in each client's own numbers.
07OCT 11, 2026Even OddsFinding Winning Bets Part 1In early 2025 the people around me wanted us to build our own software. I agreed, and said not yet. The idea was right from the start. The tools to build it were not, and the bet was waiting for them.
06OCT 7, 2026No Safe BetMonopolies Part 3AI closed the entry level in the careers we called safe, and monopoly profits flowed to the people who already own the economy. A generation that cannot reach ownership the slow way is betting on the fast one.
05OCT 4, 2026Who Owns the TruckMonopolies Part 2The AI bet is a trillion dollars aimed at screens. The payoff lands in the physical world, where private equity will send robot fleets to do the work of the plumber who owned the truck.
04SEP 30, 2026Permission to CompeteMonopolies Part 1Capitalism's enemy was supposed to be the state. The two largest economies say it is the seller who no longer has to compete, and that cheap intelligence pays whoever is protected from competition.
03SEP 27, 2026Which DoorAI in Business Part 3We automated the tasks that don't move the needle in the business. AI dropped the price of being wrong, so you can move fast on everything except the decisions you only make once.
02SEP 23, 2026The Same AnswerAI in Business Part 2A first-year and a twenty-year veteran can now get the same answer to the same question in the same four seconds. That was supposed to make the specialist cheap. Instead it made knowing when the answer is wrong the entire job.
01SEP 20, 2026Software UpdateAI in Business Part 1We taught people to be machines because machines couldn't be people. Then they could. Why 'be more human' cannot mean 'be warmer', and what automation quietly deleted.